Registered trademarks allow the owner to have protection and exclusive rights on their names, logos and symbols that represent their products and or services. This allows businesses to strengthen their brand identity while also preventing others from using similar symbols in order to cause confusion within the marketplace.
When a trademark is registered, it gives the owner legal exclusivity over the trademark for the identified goods and services. This prevents competitors from using a similar or identical mark that would confuse consumers or decrease the overall value of the trademark.
Trademarks help to create an original identity within the marketplace. By repeatedly exposing customers to a protected trademark, trust, recognition, and loyalty in the trademark are established, thereby making customers remember the trademark when making purchasing decisions.
Registered trademarks are an asset of your intellectual property and will enhance the overall worth of your business. A registered trademark can be licensed, assigned or sold, generating additional income in the future.
Once a trademark has been formally registered, owners can use the (®) to indicate that their trademark is protected by law and to discourage others from using it without authorization. Trademark registration enables owners to protect their goods against unauthorized use (Infringement).
In India, a registered trademark becomes valid for a period of ten years from the date of registration. After this period, a registered trademark can be renewed indefinitely at ten year intervals to ensure long term protection of that brand.
A company that has a registered trademark in India will have an easier time applying for trademark protection in other countries. Therefore, companies that wish to expand their business internationally can do so locally and worldwide by using the Madrid Protocol.